A brand is born once. NURA’s launch at the Greenpoint Glasshouse put 180 press, buyers and friends of the brand in front of the Roundel — in two precisely-tiered seatings that had to feel like one seamless night.
What we handled
The whole flow
From the first brief to arrival.
The brief
Nine designs around the Roundel mark. Two audiences — press at seven, buyers and friends at nine — with different invitations, different information, and no visible seam.
Two invitations, one identity
Each list got its own invitation, RSVP flow and arrival instructions. The founders approved both tracks side by side in the portal.
The list, curated live
RSVPs tracked by tier; declines backfilled from the waitlist the same day so the room stayed at exactly 180.
The press list doubles
Coverage momentum meant forty more press requests than seats. The first seating re-tiered, standing room protocols drawn, and twelve buyers moved to the second seating with personal notes — approved by the founders in one sitting.
Two seatings, one night
QR check-in sorted tiers at the door without a guest ever seeing a list. The changeover between seatings ran in eleven minutes.
Who actually came
Attendance and engagement analytics by tier delivered to the founders — the launch’s guest data as clean as its design.
Everything that was made
The pieces, in full.
9 pieces · 3 documents · 4 production files
Every tile below is the real artwork, rendered live from the file it was delivered as — the pieces guests were handed, the documents the client was shown, and the files that went to the printer. Open any one to see it full size.
What the client was shown
3 documents
What went to production
4 deliverables
The commission, named
9 designs delivered.
What the platform delivered
The 12 services we handled, as they arrived.
12 services · Fully Handled
The paper above is half of what was delivered. This is the other half — every service this plan operates, rendered from the file it ran as, carrying this event’s own guests, dates and colour. Open any one to see it full size.
All done · No stress, no time
A launch is a guest operation wearing a beautiful coat. NURA’s fit perfectly.
This event ran on Fully Handled.
12 services · 9 designs · $2,995