NURA Launch — A New Way to Energize

If you are reading only one part

Whoever prints it

Flat spot colours, rounded corners, foil on two things only. The trim is 5.5 × 7.5″ and the corner die is 4.42mm — both measured on the artwork, not assumed from a standard size. Iridescent foil is the fizz, not the wallpaper: the NURA wordmark and one bubble-arc. Nothing else is foiled, and nothing anywhere is a gradient.

Bar and catering

The four cocktails are the four colours. Coral Crush, Lavender Haze, Cobalt Hour, Lime Lightning — each one is a flavour, a station and a colour block, and they must stay matched. A drink served at the wrong station breaks the only system the room has.

Lighting and AV

Press will photograph these pieces all night under coloured wash light. Please keep the tasting stations and the welcome sign under light that is near-white — a coral wash falling on a cobalt card is the one thing that makes this palette read as mud.

Anyone tempted to make it “wellness”

Please do not. Maya left a soda company because wellness drinks were designed to look like pharmacies. No leaves, no water droplets, no soft beige, no thin grey type. This is a crate label at road-sign scale.

The event

Date

Thursday, 17 September 2026

From

Seven o'clock

Where

The Greenpoint Glasshouse
67 West Street, Greenpoint, Brooklyn

The room

A converted glass-roofed rope factory on the East River — raw steel bones, flooded with light, dressed with immersive colour-wash installations and oversized fruit sculptures.

Guests

220 — press, retail buyers, investors, and a young, extremely online crowd

Dress

Festive attire

Replies by

20 August 2026

Files delivered

10 August 2026

The visual identity at a glance

Two of these colours do not set words, and that is measured, not a preference. Lime on cream reads at 1.31 to 1 — effectively invisible. Coral on cream is 2.78 to 1 and coral on cobalt 2.39 to 1. No size makes those legible. Coral and lime are grounds: they carry near-black at 5.59 and 11.86 to 1 respectively, which is why they hold station chips beautifully and hold nothing else.

Match to the printed piece, not to these squares. These are screen values. The suite prints as four flat spot colours plus the disc, and a spot colour never matches a screen — if you are matching a napkin, a vinyl or a light gel, hold the real card.

Stationery arriving

220 guests plus a proofing margin. Rounded corners at 4.42mm on every printed piece, to echo the can — that is a die and has to be specified before the run, not asked for after. The monogram is delivered as vector because it has to work as a social sticker and a can-top seal, not only in print.

Day-of notes

The menu cards

One lives at each tasting station and must read at arm's length — people are standing, holding a drink, in a loud room. Each card carries its own station's colour block; that chip is the only thing telling a guest which station they are at.

Station one

Pours the original recipe — the batch Maya first brewed in her kitchen eleven blocks from the glasshouse, two years ago this month. If anything on the night is worth protecting, it is that this pour happens and that someone says what it is.

The running order

7:00 doors and the welcome pour at the Coral Bar · 7:30 the four stations open · 8:15 Maya's toast · 8:30 the Fruit Room opens · 9:00 the river-deck set · 10:30 first-batch four-packs at the exit · 11:00 carriages.

Photography

Press shoot all night. Every piece was designed to survive being photographed — flat colour, hard edges, no gradient to band under a phone camera. Keep the stationery out of saturated wash light and it will do the rest.

Material

Rigid heavyweight board, foil stamping, printed addressing, coral envelope liner, rounded corners throughout.

Please do not

• No gradients anywhere — colour blocking, not blending.
• No clinical wellness look: no white-on-white minimalism, no spa imagery, no “clean girl” beige.
• No leaf or water-droplet clip art, and no stock fruit photography. Fruit is bold illustration or sculpture, or it is absent.
• No script fonts, and no thin grey sans-serifs.
• No coral or lime setting type. They are grounds. Lime sets a word on cobalt and nowhere else.
• Never more than one coral field on a surface — and none at all on the invitation.
• The disc is never centred, never boxed, and never shrunk into a corner as a logo.

Maya's own list, and her standard: “bright, fizzy, unexpectedly premium — the joy of Sagmeister colour with the finish of a Hermès window.”

Questions about anything on this sheet

Ask the studio directly rather than working around a detail — hello@evorrah.com. Artwork, vector files, spot-colour references and the corner die can be sent to a supplier on request.

NURA Launch — A New Way to Energize · Thursday, 17 September 2026 · The Greenpoint Glasshouse, Brooklyn · prepared by Evorrah