Your brand identity — the NURA roundel

Everything you have been sent is built from one shape and a very small number of colours. They are written down here so that anything NURA makes next — a can, a stall at a market, a sticker, a story frame — still reads as the same print run rather than as nine designs.

The colours

Four brights and a cream, blocked and never blended. The invitation is the only piece that is entirely cobalt; everything else sits on the cream stock. Two of these colours do not set words. Coral and lime are grounds — they carry near-black beautifully, and lime sets type on cobalt only. Lavender appears at display size or not at all. That is not a stylistic preference: on cream, lime reads at 1.31 to 1, which is invisible.

Soft Cream — the stock, and the ground of every piece but the invitation

#FBF4E6

Near-black — every word on cream

#241A12

Cobalt Hour — the invitation’s whole ground

#2440E0

Coral Crush — a field, never a word

#FF5C4D

Lime Lightning — sets type on cobalt, nowhere else

#B5E848

Lavender — large display only

#C9A8F0

The two typefaces

NURA Launch — A New Way to Energize

DM Mono — the crate-label stamp — section titles, colour names, and anything that behaves like type printed onto a box.

The Greenpoint Glasshouse

DM Sans — everything a person actually reads, and the wordmark itself at weight 900.

The one mark

A single flat citrus disc — the fruit reduced to one colour and one circle, at the size of a road sign. It is taken from the vintage California crate labels Maya collects, whose whole craft is making one shape carry a whole grove. The disc bleeds off an edge. It is never centred, never contained in a box, never shrunk into a corner as a logo — the crop is the thing that makes it a printed object rather than a picture of one. One disc, four flavour colours, a different crop on every piece.

Rigid heavyweight board with rounded corners at 4.42mm, echoing the can. Flat spot colours — the crate-label tradition is a flat-separation medium and a gradient would undo it. Iridescent foil is a fifth pass and is the fizz, not the wallpaper: the wordmark and one bubble-arc, nothing else. The envelope liner is the one full coral field in the suite.

Your suite

Save the date

Rsvp card

Welcome signage

Menu card

Bar drink menu

Custom monogram

Announcement card

Event programme

Using it yourselves

This is your event's visual identity. If you make anything yourselves, use these exact colours and these two typefaces — the restraint is the design.

The colours, to copy

#FBF4E6 · #241A12 · #2440E0 · #FF5C4D · #B5E848 · #C9A8F0

Soft Cream — the stock, and the ground of every piece but the invitation · Near-black — every word on cream · Cobalt Hour — the invitation’s whole ground · Coral Crush — a field, never a word · Lime Lightning — sets type on cobalt, nowhere else · Lavender — large display only, in that order.

The two typefaces, and where to get them

DM Mono and DM Sans are both free and open-source, and both are on Google Fonts — search the name, install the family, or pick it straight from the font menu in Canva, Google Docs or Word. You do not need a licence and you do not need to ask us.

6 rules, if you make something new

Colour blocks, never blends. Four flat colours and the disc — no gradient anywhere.
The disc bleeds off an edge, at scale. Never centred, never boxed, never a small corner logo.
Coral and lime are grounds, not inks. They carry near-black; lime sets a word only on cobalt.
One coral field per surface, never two — and none at all on the invitation.
Iridescent foil on the wordmark and one bubble-arc. Nothing else is foiled.
Rounded corners, 4.42mm, on every printed piece.