The platform · On every plan
You approve the work. You don’t chase it.
An approval is only worth asking for if you can see what you are approving. So a piece arrives at the size it will be printed, a message arrives worded exactly as your guest will read it, and a choice arrives as two things beside each other rather than a description of the difference.
What you are actually shown.
Not a summary of the work. The work.
At its true printed size
A five-by-seven invitation appears as five by seven, not as whatever fraction of a browser window it happened to land in. The single most common approval regret — “I didn’t realise the type would be that small” — is a scale problem, and it is solvable by not lying about scale.
Two versions, side by side
When a decision is genuinely close, you are not asked to hold one version in your memory while you look at the other. They are placed next to each other, at the same size, and you point at one.
Messages as your guests receive them
Every message to your guests is shown as the thing itself — the subject line, the greeting as they will read it, their name where their name goes. You read it the way they will read it, and then it sends. Never the other way round.
One decision at a time
You are not handed a project. You are handed a question with a small number of answers, at the point where your answer is the only thing missing.
“Can we try something?”
Three different things hide inside that sentence, and they cost different amounts of the studio’s day. Naming which one you meant is how a revision round gets spent well.
A refinement
The design is right and something inside it is not. Lighten the ground, raise the names, set the date in small capitals. The world stays; the execution moves. Most requests are this, and this is the cheap one.
A new variant
The world is right and the arrangement is not. The same direction, drawn again with the composition reordered — names first, or an arch-top format, or square instead of portrait. A different card, unmistakably from the same event.
A new direction
The world itself is wrong. This is the expensive one, and it is the right call when it is the right call — but it is worth knowing you are making it, rather than arriving at it by six refinements that each seemed small.
You are told which you asked for
Your words are read by a person, not routed by a machine, and the reply says plainly which of the three it will take and what it spends. Beyond the rounds your plan includes, another look starts at $150 — a number you see before you commit to it, not after.
Why approvals are a place,
and not a thread.
Without
A JPEG in an email, opened on a phone at the wrong size. Feedback in three replies, two of them contradicting the first. A version called “final-v4-USE-THIS”. And in the week of the event, nobody can say with certainty which menu was approved, or when, or by whom — so somebody guesses, and the guess goes to print.
With Evorrah
One place where the current version is the one on screen. Your decision is attached to the thing you decided about, with the date it was made and the artwork exactly as it looked when you made it. “What did we agree?” stops being a question anybody has to remember the answer to.
Every decision is kept.
Not as a courtesy. As the record the event runs on.
A decision is a fact, with a date on it.
What was approved, when, and what it looked like at that moment — kept together, so that a piece approved in March can still be seen in March’s form in July. Nothing is quietly replaced underneath an approval you have already given.
Which matters most in the fortnight before an event, when the same question is asked by four people at once: the printer, the venue, the planner and you. There is one answer, in one place, and it does not depend on who searched their inbox most recently.
And because the decision is kept next to the piece, a reprint late in the day starts from what was agreed rather than from what somebody remembers agreeing.
What it will not do.
An approval system earns its place by what it refuses to do without you. These are standing rules, not settings.
- Send anything in your name that you have not read
- Treat your silence as a yes
- Change an approved piece without showing you what changed
- Show you a proof at a size it will never be printed at
- Start a paid revision round without telling you it is one
- Continue while you have the whole thing stopped — one control halts every message in flight
- Keep a job you have taken back — who handles what is a setting you change area by area, in either direction
Evorrah recommends and drafts. You approve. And your designs leave with you: the finished suite as print-ready files, and, where a piece carries a name, one personalized copy per guest.
The rest of the platform
Three more services,
reading from the same event.
Invitations & Personalization
One design, and every guest receives their own copy — their name, their greeting, their code.
Explore → 04Guest Messages
The right message to the right guests, read by you exactly as they will receive it, then sent.
Explore → 08Timeline & Deadlines
What is due next, always. Every milestone counted back from your date.
Explore →