The Fruit Stand — the painting this suite's approved direction was drawn from.
EvorrahThe Delivered Suite · 2026
A · The Fruit Stand · Nine pieces · One carries a name

NURAThe Roundel

OccasionBrand Launch
Date17 September 2026
VenueThe Greenpoint Glasshouse · Brooklyn
Guests220
PiecesNine
The chosen world · A · The Fruit Stand · The finished suite

Nine pieces. And then one for every guest.

Every piece below is the delivered artwork, not a mock-up of it. The panel is live: put a name in it and watch each piece that carries a name take it, exactly as it does in a real print run.

The pieces that read the same for the whole room carry no name at all — and we say so.

The pieces are listening.
Fig. 1 · Sp. No. 01Invitation
One design here

Delivered here as one design. It is a piece the platform personalises per guest wherever a suite ships its platform edition.

no placeholders

Each guest's own code — live, and it scans. It is not printed on this piece; in this suite it belongs to RSVP Card.

Shared piece · Chen_BrandLaunch_20260917_invitation_card_DirA.html
Fig. 2 · Sp. No. 02

Save the Date

One design here

no placeholders

Shared piece · Chen_BrandLaunch_20260917_00_save_the_date_DirA.html

Print files, not templates9

Fig. 3 · Sp. No. 03

RSVP Card

What the platform sets

This piece already carried a guest's name — it shipped showing real ones. The platform simply sets each guest's own.

{{GUEST_NAME}}

Personalizable · Chen_BrandLaunch_20260917_01_rsvp_card_DirA.html

Fig. 4 · Sp. No. 04Welcome Signage
A shared piece

Not every piece should be personalised. This one reads the same for the whole room, so it carries no placeholders — one design, one print run.

no placeholders

Shared piece · Chen_BrandLaunch_20260917_02_welcome_signage_DirA.html
Fig. 5 · Sp. No. 05

Menu Card

One design here

no placeholders

Shared piece · Chen_BrandLaunch_20260917_03_menu_card_DirA.html

Only what should carry a name01

Fig. 6 · Sp. No. 06

Bar & Drink Menu

A shared piece

no placeholders

Shared piece · Chen_BrandLaunch_20260917_04_bar_drink_menu_DirA.html

Fig. 7 · Sp. No. 07

Custom Monogram

A shared piece

no placeholders

Shared piece · Chen_BrandLaunch_20260917_05_custom_monogram_DirA.html

Fig. 8 · Sp. No. 08Announcement Card
A shared piece

no placeholders

Shared piece · Chen_BrandLaunch_20260917_06_announcement_card_DirA.html
Fig. 9 · Sp. No. 09

Event Programme

A shared piece

no placeholders

Shared piece · Chen_BrandLaunch_20260917_07_event_programme_DirA.html

The gang sheet

One approved design. One impression per guest.

Every impression below is the same delivered file — RSVP Card — with a different guest's name set into it, exactly as it comes off a real run. Not a mock-up: it is the piece shown above, personalised by the same code. The names are examples.

12 guests shown across 12 sheets. A real list simply continues — one run, one file per guest.

The Living Invitation

The same card. And also a page.

At the guest's own link the platform renders Invitation — this file, not a separate digital version — and draws a reply panel into it. On the left, as it prints: the container is empty and collapses. On the right, as it opens.

As it prints
As it opens at their link

The panel is injected by the platform, not drawn by the design — which is why the delivered file declares only the empty container, and why the printed card carries no trace of it.

The palette

Five colours. One world.

Cobalt Hour#2440E0The invitation’s ground · this colour is the invitation’s alone
Coral Crush#FF5C4DHeld back · the envelope liner and the card that arrives afterwards
Lime Lightning#B5E848The fizz · one bright against the fruit, never a field
Lavender#C9A8F0The fifth tone · supporting, never leading
Soft Cream#FBF4E6The stock · everything after the invitation sits on it

Not decoration — every one of these has a job, and they are the same inks the pieces below are printed in.

The voices

Two voices. One suite.

Aa

DM SansThe voice that names

Aa

DM MonoThe voice that explains
What that is worth on the day

The part you cannot see from a photograph

9

Print files, not templates

The nine designs above are delivered as print-ready files — at the true trim size, with the backgrounds and the fonts the printer expects. The one that carries a name becomes a personalised file for every guest on the list.

01

Only what should carry a name

One of the nine pieces carries a name. The rest read the same for the whole room, so they print once — and each one says so.

1:2

One code, two jobs

Each guest's own code opens their own page. The same code, read at the door, marks them arrived — so the host knows who is in the room without a clipboard.

The invitation is also a page

The same card, at the same guest’s link, with a reply panel drawn into it. Not a separate digital version in a different style — the design itself, continued. It is further down this page, in both of its states.

Before any of this, there were two worlds.

Two worlds were built in full. You chose The Fruit Stand. Cold Open is still there, whole.

See the moodboardStart your own suite