A · La Linea
ONDINEEau de Parfum No.1
Seven pieces · Two carry a name
Seven pieces · Two carry a name
Every piece below is the delivered artwork, not a mock-up of it.
The pieces that read the same for the whole room carry no name at all — and we say so.
The specimen above is the delivered artwork, with its real copy. This piece IS personalised: the suite ships a platform edition of it, and that is the file set for each guest.
{{GUEST_NAME}}{{RSVP_QR}}
Each guest's own code — live, and it scans. No piece in this suite carries a zone for it, so it reaches the guest through their personal link.
Personalised in delivery · Ferrante_BrandLaunch_20260917_invitation_card_DirA.html
Not every piece should be personalised. This one reads the same for the whole room, so it carries no placeholders — one design, one print run.
no placeholders
Shared piece · Ferrante_BrandLaunch_20260917_01_announcement_card_DirA.html
Delivered here as one design. It is a piece the platform personalises per guest wherever a suite ships its platform edition.
no placeholders
Shared piece · Ferrante_BrandLaunch_20260917_02_rsvp_card_DirA.html
The specimen above is the delivered artwork, with its real copy. This piece IS personalised: the suite ships a platform edition of it, and that is the file set for each guest.
{{GUEST_NAME}}{{CITY}}{{POSTCODE}}{{COUNTRY}}
Personalised in delivery · Ferrante_BrandLaunch_20260917_00_envelope_exterior_DirA.html
no placeholders
Shared piece · Ferrante_BrandLaunch_20260917_03_bar_drink_menu_DirA.html
no placeholders
Shared piece · Ferrante_BrandLaunch_20260917_04_event_programme_DirA.html
no placeholders
Shared piece · Ferrante_BrandLaunch_20260917_05_welcome_signage_DirA.html
Not decoration — every one of these has a job, and they are the same inks the pieces below are printed in.
At the guest's own link the platform renders Invitation — this file, not a separate digital version — and adds a reply panel to it. On the left, as it prints, with no trace of the panel. On the right, as it opens.
The panel is injected by the platform, not drawn by the design, and the printed card carries no trace of it. The right-hand state shows how it reads; for the platform to compose it into this piece, the file declares the empty container the Living Invitation expects.
The seven designs above are delivered as print-ready files — at the true trim size, with the backgrounds and the fonts the printer expects. The two that carry a name become a personalised file for every guest on the list.
Two of the seven pieces carry a name. The rest read the same for the whole room, so they print once — and each one says so.
Each guest's own code opens their own page. The same code, read at the door, marks them arrived — so the host knows who is in the room without a clipboard.
The same card, at the same guest’s link, with a reply panel drawn into it. Not a separate digital version in a different style — the design itself, continued. It is further down this page, in both of its states.
Both worlds were built in full before either was chosen. The one that was not chosen is still there, whole.
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