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06 · Reminders & Chasing

The Field Study

24 households chased. None by the host.

Every reminder is worked backwards from the reply deadline and sent only to the households that have not answered — at a civil hour where they are. A household that replies drops out of every later send automatically.

75Invited households
24Needed chasing
51Replied unprompted
0Sent by the host
StepWho it went toReachStatus
Invitation sent All 75 households Delivered
First reminder Those who had not opened Sent
Reply deadline nears 24 silent households Sent
Final call The last few, by hand Sent
Deadline Count locked at 165 Closed

Counted against the 990 messages this plan includes — six per guest, and this event used a fraction of them.

06 · Reminders & Chasing — Lily & James Whitfield · The Field Study