06 · Reminders & Chasing
At the Entrance
Every reminder is worked backwards from the reply deadline and sent only to the households that have not answered — at a civil hour where they are. A household that replies drops out of every later send automatically.
| Step | Who it went to | Reach | Status |
|---|---|---|---|
| Invitation sent | All 75 households | Delivered | |
| First reminder | Those who had not opened | Sent | |
| Reply deadline nears | 20 silent households | Sent | |
| Final call | The last few, by hand | Sent | |
| Deadline | Count locked at 165 | Closed |
Counted against the 990 messages this plan includes — six per guest, and this event used a fraction of them.
06 · Reminders & Chasing — Ari Rosen · At the Entrance