Palma Social Club · Founding Members Launch · September 2026 · Palma de Mallorca
Two ways into the room — choose the one that feels like the club.
Direction A
The world of the day

Fruita i Tinta

The club's first printed matter should feel like the label off a crate of the island's best oranges — hand-drawn by one steady hand, printed warm on cotton, discovered rather than announced.
one hand, one system two inks: olive & terracotta golden-hour warmth busy label, calm card
the terrace at golden hour — Es Ponent faces west, so the launch light is this exact warmth
citrus, olive and a glass of vermut — the emblem's whole cast, drawn from the terrace itself
Sun-baked Terracotta
#C4633F
Olive Ink
#5E6B3B
the crate-label emblem — one blood orange, cut and whole, inked in terracotta on warm sand
olive and terracotta ink on cotton — the two-ink letterpress palette, before a word is set
Type specimen
P
Palma Social Club
display — Fraunces, warm old-style
18 September 2026 · Palma de Mallorca
text — Jost, letter-spaced caps
a 1960s Italian print shop, kept quiet
the one terracotta — a band of ink pressed into a deckled cotton edge, at print scale
Warm Sand
#E4D5BD
cotton rag, two-ink bite
sun-warmed
hand-inked
The launch light — "Es Ponent" means "the west"; the terrace faces the sunset, so golden hour is a fact of the room, not a filter laid over it.
One illustration, used perfectly — a single blood-orange study, hatched by hand and inked in terracotta: the club's own signature (Vermut de la Casa, the Terracotta pour) carried by one mark instead of six — the Le Sirenuse discipline of restraint.
The one terracotta — the warm ink is rationed to the emblem and the card's edges; everything around it stays calm cotton, so the label reads as found, not shouted.
How this world lands
InvitationThe crate label itself — citrus-and-olive emblem, PSC crate-stamp, two-ink letterpress on deckled cotton.
SuiteMenu, bar and programme read as a market list — the shared supper set as the day's produce, one long column.
Signage & spaceA hand-painted rooftop board in the same hand; the olive-tree pots tagged like crates of produce.
DigitalRSVP page and WhatsApp share carry the emblem; warm cream ground, olive and terracotta only.
Guest arcArrive to the label on the door → the long table is the reveal → leave having found the cat.
Direction B
The world of the dusk

El Segell

The club is a secret you are let into by touch — a single crest blind-debossed into cotton, felt before it is read, the discretion of a members' room that does not advertise.
one struck seal blue rationed to a single rule sand-on-sand restraint discretion as the welcome
the founding seal — the PSC crest struck into cotton, a fine beaded rim, no ink at all
Cathedral Blue
#2E5E8C
Marès Stone
#E2D6C0
the terrace at the blue hour — the cathedral a far silhouette, the club's quieter truth
a field of cotton, raked by light — the blind deboss lives in this near-empty calm
marès stone and one blue door — sand-on-sand, the deep blue rationed to a single note
Type specimen
S
Palma Social Club
display — Bodoni Moda, high-contrast Didone
18 September 2026 · Palma de Mallorca
text — Montserrat, letter-spaced caps
as restrained as the deboss — never a headline
the blind deboss — an unmarked seal felt before seen, one deep-blue rule below, at print scale
Cool Sand
#D9CBB2
cotton rag, blind deboss — no ink
the blue hour
felt before seen
The quieter truth — Marina ran a members' programme for eight years; this world is the discretion of a room that does not advertise, the terrace at the hour it empties of everyone but its own.
Struck, not drawn — the PSC crest is blind-debossed with no ink at all, meant to be felt under the thumb before it is read; the beaded rim is what keeps it legible all the way down to a wax stamp.
Blue, rationed — the brief warns against pastel-blue washes, so the deep Mediterranean blue appears once, as a single structural rule — never a ground, never a wash.
How this world lands
InvitationCotton card, blind-debossed PSC seal, one deep-blue rule, deckled edge — the crest found by touch.
SuiteStone ground throughout; one blue rule divides each card; the seal small at every foot.
Signage & spaceA single embossed brass plate at the door — no banner; the club named quietly.
DigitalLaunch page stone-pale with the seal; blue reserved for the one line that matters.
Guest arcFeel the seal at the door → the quiet terrace is the reveal → depart a founding member.