Your event identity — under the awning

Everything you have been sent is built from a very small number of decisions. They are written down here so that anything you make yourselves — a sign at the front desk, a card on the buffet, a tag on a bag — still belongs to the same afternoon.

The colours

Four, and the proportions matter more than the colours do. Persimmon is the field and it floods the whole piece; cream is only ever what is cut out of it, never a colour laid on top. The blue is every word. The pale blue appears once, as an edge or a plinth, and never as a second field.

Awning persimmon
#E24E12
Shade cream
#F7EFE0
Pool-shadow blue
#3F5B6E
Chlorine pale
#A9D5EF

The two typefaces

Hello, Baby — A Shower for June & Elliot
Yellowtail — the greeting and nothing else — “Hello, Baby”, the names. One line per piece, at most.
The Sunfish Motor Lodge
Hanken Grotesk — times, addresses, dishes, directions. Every word that has a job to do.

The one mark

There is no logo. The mark is an arch — the shape of the shade under a motel awning — knocked out of a flooded persimmon ground, with everything you need to read held inside the cool of it. It is structural, not applied: you do not put the arch on a piece, you cut the piece out of the arch. Nothing is ever printed on the persimmon field itself.

Flat screen-printed spot colour on rigid duplexed board, with a painted edge and a die-cut crown. Screen print lays the colour down thick and flat — that density is the whole effect, and a printer offering to run it digitally to save a plate is offering you a different object.

Your suite

Envelope liner133 × 184 mm
Invitation card127 × 178 mm
Rsvp card89 × 127 mm
Welcome signage457 × 610 mm
Menu card102 × 229 mm
Place cards89 × 102 mm
Table numbers127 × 178 mm
Favor tags51 × 89 mm
Thank you card108 × 140 mm
Announcement card127 × 178 mm

Using it yourselves

This is your event's visual identity. If you make anything yourselves, use these exact colours and these two typefaces — the restraint is the design.

The colours, to copy

#E24E12 · #F7EFE0 · #3F5B6E · #A9D5EF

Awning persimmon · Shade cream · Pool-shadow blue · Chlorine pale, in that order.

The two typefaces, and where to get them

Yellowtail and Hanken Grotesk are both free and open-source, and both are on Google Fonts — search the name, install the family, or pick it straight from the font menu in Canva, Google Docs or Word. You do not need a licence and you do not need to ask us.

5 rules, if you make something new
  1. Persimmon is the field, cream is what is cut out of it. Never print cream shapes onto persimmon.
  2. All copy lives inside the arch. Nothing sits on the open field — not a date, not a name.
  3. The stripe appears once per piece, as a plinth or an edge. Never as a pattern, never repeated.
  4. Yellowtail for the greeting only; Hanken Grotesk for everything that gives information.
  5. She is June. Not Juniper — that name is for documents and nobody has used it since school.