Your event identity — the telegram

Everything you have been sent is a telegram. It is written down here so that anything added later — a card on a table, a notice at a door, a line in an email — is filed the same way, in the same voice, by the same office.

The colours

Navy is structural: it is the band across the top, the band at the foot, and every line of type. It is never a field to print on — no navy on navy. Arctic rose is the only colour permitted to lead, and it leads in millimetres: a 2mm rule under the band, the italic ampersand, the word Urgent. Blush drift belongs inside the navy band and to the flamingo. There is no sixth colour on paper — the terracotta from the moodboard lives in the photographs and was never printed.

Cream — the paper, and the ground behind every card
#F0EDE6
Card face — a half-shade above the ground, so the card lifts off the page
#FDFCFB
Polar Navy — the transmission band, and every word of body text
#1E2D5A
Arctic Rose — the signature accent, and the only colour allowed to lead
#C9918A
Blush Drift — the copy inside the navy band, and the flamingo
#E5BDB8
Glacial Slate — the quiet register: filing numbers, times, the sender block
#7B94B5

The two typefaces

The Telegram
Cormorant Garamond — the two names and the headline — the only lines that are allowed to be beautiful.
Grand Hôtel du Bout du Monde · Arctic Wing
Montserrat — every filing line: the transmission number, the date, the venue, the reply instruction.

The one mark

A pair of flamingos, hand-drawn and mirrored, so the two birds face each other and their necks cross. Two of them, for two people, and the suite never says so. They sit in the sender block only, to the left of the dispatch text, at 36 × 52px on every piece — never enlarged, never centred, never used as a logo. There is no monogram and no pair of initials anywhere in this identity; the birds do that job quietly.

Two-colour navy and rose on natural uncoated stock — 300gsm for the invitation, 250gsm for the save the date, and the reply card carries a real tear line. Uncoated and tactile throughout: nothing here is laminated or gloss, because a telegram is a working document and a shine would make it a souvenir.

Your suite

Save the Date
Invitation
Reply Card
Dinner Menu
Place Card
Thank You Card

Using it yourselves

This is your event's visual identity. If you make anything yourselves, use these exact colours and these two typefaces — the restraint is the design.

The colours, to copy

#F0EDE6 · #FDFCFB · #1E2D5A · #C9918A · #E5BDB8 · #7B94B5

Cream — the paper, and the ground behind every card · Card face — a half-shade above the ground, so the card lifts off the page · Polar Navy — the transmission band, and every word of body text · Arctic Rose — the signature accent, and the only colour allowed to lead · Blush Drift — the copy inside the navy band, and the flamingo · Glacial Slate — the quiet register: filing numbers, times, the sender block, in that order.

The two typefaces, and where to get them

Cormorant Garamond and Montserrat are both free and open-source, and both are on Google Fonts — search the name, install the family, or pick it straight from the font menu in Canva, Google Docs or Word. You do not need a licence and you do not need to ask us.

7 rules, if you make something new
  1. Navy is structure and voice. Never print on a navy field — no navy on navy.
  2. Rose leads, in millimetres: the rule under the band, the ampersand, one word at a time.
  3. The flamingos live in the sender block, 36 × 52px, and are never enlarged or centred.
  4. Cormorant Garamond for the names and the headline; Montserrat, letterspaced, for every filing line.
  5. Say it like a wire: a guest is a RECIPIENT, an RSVP is a REPLY, attendance is a matter of record.
  6. The joke is never signalled. Deadpan, never winked at — no “ha”, no exclamation marks.
  7. No monogram, no initials mark, and no sixth colour on paper.

These colours were read off your delivered pieces rather than from a locked palette file — if you want them confirmed against the press proof, ask the studio.