Uncoated natural 350gsm warm white, four-colour flat. The
valance is cut for real on the invitation and the favour tag, with a butter backing sheet
showing through the wave — it is never printed to look cut. The die is a hand-cut steel rule:
an irregular wave cannot be rotary-cut, so a rotary quote is a quote for the wrong process.
Anyone setting type
Words live on the butter field, never on the coral. Petrol
on butter measures 6.32 to 1; petrol on the cloth is 3.19 — fine for something large, not for
anything anyone has to read. That was tested and rejected, and the place cards were rebuilt after
a first pass put a 16pt name on coral. One ink, petrol. There is no second ink.
Caterer and front of house
Name the dishes properly on the menu. Half the table
has never eaten ube and half has never eaten a financier — the menu is doing real work, not
decoration.
Anyone tempted to make it a wedding
Please do not. No cream, no ivory, no calligraphy
set as paragraphs, no florals of any kind, no gold foil, nothing muted or dusty. In Teodora's
own words: nothing that looks like it's apologising for being cheerful.
The event
The Sunday
Date
Sunday, 9 May 2027
From
Eleven o'clock
Where
The garden at 12 Alameda Terrace Daly City, California
The garden
A narrow back garden behind a 1950s stucco house on the ridge, facing west
into the fog line. The striped canvas awning is cranked out over the concrete patio every Sunday
from April onward.
Guests
24
Replies by
18 April 2027
Files delivered
25 April 2027
The visual identity at a glance
The awning, as a system
Morning butter#ECE7A4the field — where every word lives
Petrol#1D5670the one ink, the garden's own paint
Awning coral#F2856Fthe cloth — a border, not a page
Faded coral#F9AC98the stripe the sun got to
Powder blue#C4DBE7rationed to about an eighth
The measured share of a card's surface:
field 61%
cloth 23.4%
blue 12.7%
ink
Blue is rationed on purpose. It went to a fifth of the surface at
one point and the card read nautical, which is a different event entirely. And the ink is a hairline
of the whole thing — under two per cent — which is why nothing is allowed to compete with it.
Typefaces: Bodoni Moda for the names and the numbers, Jost for everything
a guest reads at the table. There is one script accent in the wider suite and it is bound to single
words — never a paragraph.
Match to the printed piece, not to these squares. The real reference is better than any of
this: the awning itself, and the striping the family has re-ordered twice from the same San Francisco
shop.
Stationery arriving
Piece
Note
How many
Invitation
5 × 7″ — valance die-cut for real, butter behind
one per household
Envelope liner
to envelope size
as invitations
Save the Date
5 × 7″
as invitations
Menu Card
names every dish properly
27 — 24 + 3 spare
Place Cards
names on the butter field, never on coral
27 — 24 + 3 spare
Table Numbers
—
one per table, + a spare
Welcome Sign
at the gate, where the valance is first seen
1
Favour Tag
valance die-cut for real
27 — 24 + 3 spare
Thank You Card
—
one per household
24 guests plus a proofing margin.
“One per household” is the envelope count.
Day-of notes
Notes for the day
One piece has to be worth keeping. Marisol keeps everything, and Teodora asked that at least
one thing here be worth putting in a drawer — a keepsake rather than a place setting that goes out
with the napkins. The die-cut favour tag is that piece. Treat its trim and its backing sheet as
finished work, not as an offcut.
The awning
Marisol's mother sewed it in 1974. The family has eaten under it
every Mother's Day since. It has been re-canvassed twice rather than replaced, both times
with the same striping from the same San Francisco awning shop. The deep soft scallop of the
valance is the first thing anyone sees from the gate, and it is the reason the paper looks the
way it does.
The light
At eleven in the morning the sun comes through the canvas and lands
butter-yellow on the tablecloth. That is where the field colour comes from — it is observed,
not chosen.
How it should read
Hand-made rather than machine-perfect. Everything else at
that table is, and a piece that looks machined will be the only thing in the garden that does.
Material
Uncoated natural 350gsm warm white, four-colour flat, hand-cut steel rule die,
butter backing sheet. No foil of any kind.
Please do not
No ivory or cream grounds.
No calligraphy script set as whole paragraphs.
No florals of any kind — no roses, no peonies, no botanical wreaths, no pressed flowers.
Nothing that reads as a wedding suite.
No gold foil. No muted or dusty palettes.
No greeting-card sentiment, and no hearts.
No body copy on the coral cloth — it measures 3.19 to 1 there.
Teodora's own list. Her brief in one line:
loud colour, quiet manners — something our mother would actually keep.
Questions about anything on this sheet
Ask the studio directly rather than working around a detail —
hello@evorrah.com. Artwork, the valance die line and colour
references can be sent to a supplier on request.
Brunch for Marisol · Sunday, 9 May 2027, eleven o'clock · 12 Alameda Terrace,
Daly City, California · prepared by Evorrah