Everything Matilda has been sent is built from a very small number of decisions. They are written down here so that anything you make yourselves — a label on a jar, a sign at the gate, a card for a grandmother — still belongs to the same afternoon.
Buttercream is the paper and the ground of everything. Bracken Ink is every word. The garden leaf, the strawberry and the buttercup are painted, never printed flat — they are watercolour, so they vary, and that variation is the point rather than a fault.
There is no logo. Every piece is a page lifted from Matilda’s own picture book — the strawberry corner of her grandparents’ walled garden, painted in watercolour, with Jam the rabbit caught mid-mischief among the fruit. Jam appears somewhere on every single piece: a paw print, a silhouette, him stealing a strawberry. Finding him is half the point.
Digital offset on uncoated natural stock, corner-rounded, with a printed envelope liner. Nothing is laminated and nothing shines — the watercolour has to sit into the paper the way paint does, and a gloss would turn a picture book into a party bag.
This is your event's visual identity. If you make anything yourselves, use these exact colours and these two typefaces — the restraint is the design.
#3A3530 · #7FA65A · #D94F6B · #FBF3DE · #F7C948
Bracken Ink · Garden Leaf · Strawberry · Buttercream · Buttercup, in that order.
Fraunces and Lora are both free and open-source, and both are on Google Fonts — search the name, install the family, or pick it straight from the font menu in Canva, Google Docs or Word. You do not need a licence and you do not need to ask us.