Your event identity — the championship garden

Everything you have been sent is built on one painting and six colours. They are written down here so that anything you add on the day — a card at the net, a note on a table, a sign at the gate — still belongs to the same afternoon.

The colours

Six, and each has a job. Sky is the ground — the surface the world is set on, and the invitation, the menu header and the place cards all sit on it. Linen is the relief, where a paragraph needs room, and it is never pure white. Fuchsia is the signal: a band, a 40mm rule, one accent word — never a field. Garden and coral appear in the four-colour stripe and in the botanicals. The dark green is ink and only ink — it is every word in this world, and it is never the ground of anything.

Sky — the ground of the world: the invitation hero, the menu header, the place card

#4BBFD4

Linen — the relief ground where words need room. Never pure white

#F5EFE6

Fuchsia — the signal: the band under the hero, every short rule, the accent word

#E84B7B

Garden — the botanical anchor, and the second band of the four-colour stripe

#2E6B47

Coral — the warmth, and the fourth band of the stripe

#F4956A

Dark — a near-black forest green. Every word is set in it. Never a ground

#1A3A2A

The two typefaces

Emma_TennisParty_20260605

Playfair Display — the headline and the piece titles — set tight, and the only thing on the card that shouts.

The venue

DM Sans — the times, the courts, the dishes, the names. Detail, letterspaced where it labels — never bold.

The one mark

A tennis ball whose seams bloom into tropical botanicals — a painted ball, its curved seam opening into fuchsia and garden green. It is a painting, not an icon: it is never redrawn as line art, never flattened to a silhouette, and never repeated as a pattern. One ball per surface, large, or not at all.

Heavy uncoated stock with a sky-blue print, four-colour CMYK, in a gloss or matte finish — quoted from this suite’s own production spec, which is the stock the invitation was actually printed on. The scoreboard is the exception in format rather than material: it is landscape courtside signage, read from across a lawn.

Your suite

Invitation

Order of Play

Menu Card

Place Cards

Scoreboard

Thank You Card

Using it yourselves

This is your event's visual identity. If you make anything yourselves, use these exact colours and these two typefaces — the restraint is the design.

The colours, to copy

#4BBFD4 · #F5EFE6 · #E84B7B · #2E6B47 · #F4956A · #1A3A2A

Sky — the ground of the world: the invitation hero, the menu header, the place card · Linen — the relief ground where words need room. Never pure white · Fuchsia — the signal: the band under the hero, every short rule, the accent word · Garden — the botanical anchor, and the second band of the four-colour stripe · Coral — the warmth, and the fourth band of the stripe · Dark — a near-black forest green. Every word is set in it. Never a ground, in that order.

The two typefaces, and where to get them

Playfair Display and DM Sans are both free and open-source, and both are on Google Fonts — search the name, install the family, or pick it straight from the font menu in Canva, Google Docs or Word. You do not need a licence and you do not need to ask us.

7 rules, if you make something new

Six colours, each with one job. Sky is the ground; the dark green is ink and never a ground.
Fuchsia is a signal, not a field — a band, a short rule, one word.
Linen is never pure white. It is the relief the eye rests on.
The ball is a painting. Never redraw it as line art, never tile it, never shrink it into a corner.
Playfair Display, set tight, for anything that announces; DM Sans for detail — and DM Sans is never bold.
Say it like a club noticeboard: short, warm, sporting, and never explaining itself.
Nothing corporate — no navy, no dark backgrounds, no stock photography.

These colours were read off your delivered pieces rather than from a locked palette file — if you want them confirmed against the press proof, ask the studio.