Everything you have been sent was drawn with two pens on the nearest bit of paper. It is written down here so that anything you add — a label on a jar, a note for somebody who turned up unannounced — still looks like it came from the same table.
Two pens on newsprint. The blue does the saying; the orange does the pointing, and where it is pressed harder it goes darker, because that is what a pen does. Nothing here is a flat fill chosen from a palette — it is ink on cheap paper and it should read as ink on cheap paper.
There is no crest, no monogram and no logo. The mark is the table seen from directly above — it runs off all four edges, because it always does; the hands belong to whoever turned up; and the facts are written on whatever object happened to be nearest. If you add something, draw it on an object that is actually going to be on that table.
Digital flat on uncoated newsprint. No finishing of any kind, and the envelopes are addressed by hand, by us, badly — which is the client’s own line and is meant literally. This is the first printed thing in eight years and it is not supposed to look like it grew up.
This is your event's visual identity. If you make anything yourselves, use these exact colours and these two typefaces — the restraint is the design.
#F5F0E7 · #1C2A52 · #EE7B33 · #D66F2E · #E9E3D6
Newsprint — the sheet itself · The blue pen — every word · The orange pen · The orange pen, pressed harder · The table underneath, in that order.
Caveat Brush and Caveat are both free and open-source, and both are on Google Fonts — search the name, install the family, or pick it straight from the font menu in Canva, Google Docs or Word. You do not need a licence and you do not need to ask us.
These colours were read off your delivered pieces rather than from a locked palette file — if you want them confirmed against the press proof, ask the studio.