Club Peach
is real and
it's in a can
Vendor guide · The Greenpoint Loft, Brooklyn
If you are reading only one part
If you read one part
- Whoever prints it
- Digital offset on rigid heavyweight board, rounded corners,
printed addressing. Loud is the brief — but the finishing has to be tight. A soft
edge or a loose register reads as a mistake here rather than as a wink, and the joke only lands
if the craft is serious.
- Anyone laying out
- Pink and orange never set type. On this cream they do not
have the contrast to — strike pink measures 2.63 to 1 against it. They are bands, fields and the
strike; black carries every word. The strike band is the gesture that carries through
every piece, and it is structure rather than decoration.
- Signage and production
- The pre-order QR goes on the invitation and the
welcome signage, and it has to be big enough that people actually scan it at a party —
across a room, holding a drink, in low light. It is not a small mark in a corner.
- Anyone tempted to make it tasteful
- Please do not. No sage green, no thin elegant
serif, no linen texture, no “cordially invited”. The brand exists because every launch in this
category looks the same.
The event
The night
- Date
- Thursday, 17 September 2026
- From
- Eight o'clock, til late
- Where
- The Greenpoint Loft
67 West Street, Suite 320, Brooklyn
- The room
- A raw timber-beamed waterfront warehouse loft — whitewashed brick, a wall of
factory windows facing the Manhattan skyline, and a freight-elevator entrance being wrapped in
peach vinyl.
- Guests
- 180
- Dress
- Peach fuzz & disco — something fun, sequins encouraged, no suits
- Replies by
- 14 August 2026
- Files delivered
- 7 August 2026
The visual identity at a glance
The system
Can cream#FFF3E4
the ground, and the can itself
Matchhead black#1A1A1A
every word
Strike pink#FF5CA8
bands and fields — never type
Peach fuzz orange#FF8C42
the squeeze of orange soda
Two of these four cannot carry a word, and that is measured rather
than a preference. Strike pink on can cream is 2.63 to 1 and peach orange is lower still — well
under the 3 to 1 floor even at display size. Both are magnificent as a field with black on top of
them, and both fail the moment they are asked to be the type.
One family, and no second.
Club Peach
Archivo — heavy for the wordmark and the headlines, lighter for everything a guest reads.
There is a Bodoni in the wider system as a rare exception; it is not used here, because a serif
on every heading is precisely the register this brand was built against.
Match to the printed piece, not to these squares. These are screen values and the pink is
the one everybody gets wrong — if you are matching vinyl for the freight lift, hold the real card
and the real can.
Stationery arriving
What is arriving
| Piece | What it is | How many |
|---|
| Invitation | A cocktail matchbook — and it carries the QR | one per address |
| Envelope | Printed addressing | as invitations |
| Welcome Signage | At the freight lift — carries the QR, large | 1 |
| Bar & Drink Menu | At each service point | one per bar |
| Custom Monogram | Vector — for cans, stickers and merch | artwork, not a run |
| Announcement Card | After the night | as invitations |
| Event Programme | The order of the evening | 198 — 180 + 18 spare |
The monogram is the piece with the longest life. It goes on future cans and on merch, so it
has to hold at sticker size and stay legible in one colour — test it small and in
black before anything is signed off, not at poster scale where everything works.
Day-of notes
- Peaches
- The pink peach in sunglasses. She is welcome — one cameo per surface at
most, and she never takes a piece over. Everywhere else the wordmark does the work.
- The strike band
- Carried on every piece as the recurring structural gesture, from the
matchbook's strike. It is not a rule, a border or a decoration, and it should not be treated as
one that can be dropped to fit copy.
- The QR
- Pre-orders. On the invitation and on the welcome signage, scannable across a
room. Test it at the real distance in the real light before print.
- The freight lift
- Being wrapped in peach vinyl — the first thing a guest meets. Match
it to the printed piece, not to a screen.
- Material
- Rigid heavyweight board, digital offset, rounded corners. No foil of any
kind, and no gold.
Please do not
- No navy, and no gold foil.
- No thin elegant serifs. No script or calligraphy.
- No champagne flutes, no confetti clip art.
- Never the words “you're cordially invited”.
- No sage green, no millennial-blush minimalism, no linen texture.
- Nothing that looks like a wedding or a tech conference.
- Pink or orange setting type — they are fields, and black goes on top of them.
Zoe's own list, and her standard: “if it could
plausibly be pinned to a cool person's fridge for a year after the party, we've nailed it.”
Questions about anything on this sheet
Questions
Ask the studio directly rather than working around a detail —
hello@evorrah.com. Vector artwork, the monogram in one
colour, and the pink breakdown for vinyl can be sent to a supplier on request.