Your brand identity — the matchbook

Everything you have been sent is built to survive the night it was made for. It is written down here so that anything Club Peach makes next — a sticker, a can, a sign on a freight lift, a post — still reads as the same label rather than as an advert for it.

The colours

Cream is the ground and the can. Black carries every word. Pink and orange never set type — on this cream they do not have the contrast to, and that is written into the system rather than left to taste. They are bands, fields and the strike; the moment either one is asked to be a word it stops working.

Can cream — the ground, and the can itself
#FFF3E4
Matchhead black — every word
#1A1A1A
Strike pink — bands and fields, never type
#FF5CA8
Peach fuzz orange — the squeeze of orange soda
#FF8C42

The two typefaces

Club Peach — Launch Party
Archivo — the chunky end of the family — the wordmark, the headline, the numbers.
The Greenpoint Loft
Archivo — the same family, lighter, for everything a guest actually reads.

The one mark

The invitation IS a cocktail matchbook — Zoe collects them, and a matchbook is the pocketable thing that survives a night out. The strike band is the gesture that recurs: it carries through every piece and it is structural, not decoration. Peaches — the pink peach in sunglasses — makes one cameo per surface at most and never takes a piece over. Everywhere else the wordmark does the work. The test the client set is a good one: it should be plausible pinned to somebody’s fridge a year after the party.

Rigid heavyweight board, digital offset, rounded corners, printed addressing. The finishing is deliberately tight — loud is the point, but the joke only lands if the craft is serious, and a soft edge or a loose register reads as a mistake rather than a wink.

Your suite

Announcement card
Bar drink menu
Event programme
Welcome signage
Custom monogram
Invitation gatefold

Using it yourselves

This is your event's visual identity. If you make anything yourselves, use these exact colours and these two typefaces — the restraint is the design.

The colours, to copy

#FFF3E4 · #1A1A1A · #FF5CA8 · #FF8C42

Can cream — the ground, and the can itself · Matchhead black — every word · Strike pink — bands and fields, never type · Peach fuzz orange — the squeeze of orange soda, in that order.

The two typefaces, and where to get them

Archivo and Archivo are both free and open-source, and both are on Google Fonts — search the name, install the family, or pick it straight from the font menu in Canva, Google Docs or Word. You do not need a licence and you do not need to ask us.

6 rules, if you make something new
  1. Pink and orange are bands and fields. On this cream they never set a word.
  2. The strike band appears on every piece. It is structure, not ornament.
  3. Peaches makes one cameo per surface at most, and never takes over.
  4. The QR is big enough to scan across a room — on the invitation and on the signage.
  5. The monogram has to read at sticker size, in one colour, on a can.
  6. Loud, and tightly finished. The joke only lands if the craft is serious.

These colours were read off your delivered pieces rather than from a locked palette file — if you want them confirmed against the press proof, ask the studio.