Everything you have been sent is built from a very small number of decisions. They are written down here so that anything you make yourselves — a card at a place, a note with a gift, an order of the day — still belongs to the same morning.
One blue, printed at three strengths, on a soft-white cotton sheet. That is the whole palette. The full strength carries every word; the second tint draws the garden; the palest is a veil that lets the rim ramp down into the well of the card. There is no metallic anywhere — the bowl has none, and neither does the suite.
A toile garden, engraved around the rim of a blue-and-white Canton bowl that has held the water at every Calloway christening since 1931 — dahlias, wild roses, sword ferns, berry sprigs, two swallows, and one small bird perched low on the left. Eloise Wren is named for that bird. The complete four-sided frame belongs to the invitation and the welcome sign only. Every smaller piece gets a fragment of the same garden — a running band, a corner spray, a single sprig, one bird — and nothing is ever invented that is not already on the rim.
Letterpress from photopolymer, one blue ink in three tint strengths, on soft-white cotton rag at 600 gsm duplexed and deckled on the long edges. Printed envelope liner of the same garden. No foil, no emboss, no wax seal — the impression and the deckle are the whole finish.
This is your event's visual identity. If you make anything yourselves, use these exact colours and these two typefaces — the restraint is the design.
#FAF8F2 · #3F6389 · #5C80A6 · #B9CBD9 · #E7E3DA
Porcelain — the sheet itself · Canton blue, full strength — every word · Canton blue, second tint · Canton blue, palest — the veil · Chapel lime-wash, in that order.
Pinyon Script and Cormorant Garamond are both free and open-source, and both are on Google Fonts — search the name, install the family, or pick it straight from the font menu in Canva, Google Docs or Word. You do not need a licence and you do not need to ask us.
These colours were read off your delivered pieces rather than from a locked palette file — if you want them confirmed against the press proof, ask the studio.