Evorrah · Design OS Lab · Estudio de Color · Rosa
The garnet ribbon, taken up the scale — first louder at its own hue, then swung across the whole pink family.
Scheme 05 is a monochrome ribbon: one hue at two values, the dark carrying the wide band and every ink job, the light carrying the narrow one. That structure is kept exactly here. The only thing that changes is how bright the hue is allowed to be.
Brighter moves away from the refused colour, not toward it. The direction rejects “colores pastel infantiles” and names rosa first, so this sounds like the dangerous request. It is the opposite. A pastel is high lightness and low chroma — a colour watered down toward white. A vivid pink is the reverse: it keeps its chroma and keeps its body. Every scheme below is tested for that at load, none of the ten trips it, and all ten carry more chroma than the delivered card. Going paler would have been the risk.
The map
Across is hue, along the pink arc from orchid on the left through true rose to coral on the right. Up is chroma — how much colour is in it. The delivered card 00 sits at the bottom, which is the whole point: it is not a pale pink, it is a low-chroma one.
The two groups make an L. The ladder climbs straight up at 349°; the arc runs straight across the top. Hover to isolate, click to jump.
All eleven at once
Read left to right: 00 is today, then the five rungs, then the five hues. The jump to look for is between 02 and 03 — 00 through 02 all still read as wine, and 03 is the first that reads as pink. That is the studio’s call, not a measurement; the strip is here so you can disagree with it.
Measured, not judged
Generated at load from the colours the cards actually paint. Chroma is the number that answers the brief — all ten are above the delivered card’s 0.41. Pastel needs high lightness and low chroma together; none of these has both.
| Scheme | Hue | A · wide + ink | Chroma | Venue line | B · narrow | Bands separate | Pastel? |
|---|
Catedral
Metropolitana
Buenos Aires
Renata Molina
& Javier Salas
tienen el honor de invitarles
a celebrar el bautizo de su hija
Molina
Domingo 11 de Octubre
12:00 Horas
Faena Hotel · Puerto Madero
14:00 H
Confirme antes del
27 de Septiembre